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Case Study: X-Rival Fitness — Rapid Growth Through Digital Reinvention
Challenge:
X-Rival Fitness needed to break out of a plateau. Despite strong local brand presence, their digital sales were underperforming, their Google Merchant Center was suspended, and their online reputation was fragmented across multiple locations.
Solution:
We launched a full-scale digital transformation across X-Rival’s Operations:
✅ Built and optimized a new SEO-friendly e-commerce website with a ‘shop by brand’ structure to improve user navigation and product visibility.
✅ Reopened and re-optimized their Google Merchant Center account, fixing feed issues and ensuring product approval.
✅ Deployed targeted Google Ads campaigns for Calgary, Edmonton, and Vancouver, including test ads and refined audience targeting.
✅ Connected Google Business Profiles across all locations and set up robust local SEO, enhancing directory listings and ensuring consistency.
Results:
✅ +700% increase in ad clicks across all locations
✅ 42% reduction in average cost-per-click (CPC)
✅ Successful reactivation and optimization of Merchant Center
✅ Expanded reach into multiple provinces with provincial-level growth strategy
✅ Major gains in brand reputation and local online visibility
Case Study 4: Alberta Outdoor Supply — Social Media Turnaround
Challenge: Alberta Outdoor Supply, a local Calgary retailer, struggled with stagnant social media growth and low online engagement.
Solution: We rebranded their social presence, launched targeted Instagram and Facebook ad campaigns, and built a user-generated content strategy.
Result:
✅ +250% increase in social engagement over 4 months
✅ 18,000 new followers across Instagram and Facebook
✅ Achieved highest quarterly sales in company history
Case Study 3: Calgary Tech Solutions — Cybersecurity Overhaul
Challenge: This IT company servicing Calgary SMBs faced increasing cybersecurity threats but lacked a comprehensive system for monitoring and protection.
Solution: We implemented a full cybersecurity package, including real-time monitoring, employee training, and threat detection software.
Result:
✅ Zero critical security breaches in the first year
✅ Passed multiple third-party security audits
✅ Enhanced client trust, resulting in +22% contract renewals
Case Study 2: Prairie Legal Group — Cross-Border Client Acquisition
Challenge: A Calgary-based law firm wanted to attract U.S. clients for cross-border legal services but lacked digital visibility outside Alberta.
Solution: We built a new website focused on U.S.-Canada legal services, ran targeted LinkedIn campaigns, and set up CRM automation to nurture international leads.
Result:
✅ Generated $400,000+ in new cross-border contracts in 6 months
✅ Improved U.S. website traffic by 145%
✅ Reduced lead follow-up time by 50% through automation
Case Study 1: Calgary Fitness Co. — Multi-Location Web Expansion
Challenge: Calgary Fitness Co., a leading fitness chain with four locations, needed a unified website that could handle location-specific promotions, bookings, and SEO while preparing to expand into Edmonton.
Solution: We redesigned their website with a multi-location structure, integrated localized SEO, and set up a booking system that synced across all branches.
Result:
✅ +58% increase in local search traffic
✅ 72% more online bookings within 3 months
✅ Successfully launched Edmonton location with integrated systems